Design or Content: A Chicken and Egg Conundrum?

Content vs. Design: Which Should Come First?

Many firms take a design-first approach. Putting design and development first isn't a fatal flaw. It is perhaps effective. However, ignoring the value of content in the process is a concern. Designers could perhaps ideally use dummy texts such as Lorem Ipsum placeholders when designing. If the design is not checked, it may constrain the content size and length.

A design must have a purpose. Who is the site intended for? Who are the target audiences? What are the various methods for incorporating SEO? The meaning and purpose of a design are presented by the content.

A content structure or content model, ideally, can serve as the blueprint or destination for your journey. A book cover cannot be created until the story has been written. Similarly, creating a good design necessitates a content-first approach.

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Content-First Design: Let the Content Determine the Design!

Benefits of Content First Designs

SEO Best Practices

Search Engine Optimization (SEO) is the process of optimising your website for search engines. Leads begin to flow organically once the website is crawled and indexed. A content-first design gets your content in front of the right people at the right time.

A content-first design prioritises not only the value and identity of your brand, but also the optimization of your websites for SEO. To be precise, content-first designs are SEO-centered approaches to website development. The end result would be a website that is designed and structured for maximum optimization If your website was not built with a long-term SEO strategy in mind, no amount of SEO expertise can save it.

Influences Web Design

In the design-first approach, designers typically let their imaginations run wild. Cant say they are wrong. After all, creativity should never be restricted.

When it comes to running an online business, however, you have a client to please and a real website to develop while meeting a deadline. If it is not realistic, wild creativity is not good. That's where a content-first design can come in handy.

A content-first design can provide the designer with a content model to help them get started. As a result, the designer will have a solid understanding of the brand, its values, and its virtues, which will be reflected in the design. This can also help them stay focused and create designs that are achievable within the time constraints

Reduces Rework and Improves Productivity

The design-first approach prioritises design and development while deferring content to the end. Occasionally, the designer may become overly idealistic. When the content is completed and incorporated into the design, chaos may occur as the content may not align with the design.

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Or it could be the other way around. The content creator may be forced to work within the constraints of the framework. This is not good for the company's SEO efforts

When using a content-first approach, however, the content or content model for the website takes precedence. In this manner, the design is neatly organised. As a result, unnecessary rework of the design/development is reduced, and the project is delivered on time. The same is true for web development and mobile app development. Consider what would happen if you had to rework all of your mobile app screens due to a change in content. It would feel as if the world had ended. As a result, it is critical to hire the right Mobile app development company that takes a content-first approach

Enhances Consistency Across the Website

Bounce rates are a content marketer's worst nightmare. The bounce rate is directly proportional to the quality of the content. Instead of compromising on content quality, the Content-first design format prioritises it and incorporates it into the design.

You wouldn't be producing content blindly with a Content-first approach. Instead, relevancy and consistency will be maintained throughout the website. The content created in the past is used and quoted in the content created in the future, and so on. This not only improves the user experience, but it also aids in website ranking because search engine crawlers rank and weigh websites that are consistent and relevant.

Helps in Creating a Mobile-Friendly Website

On mobile devices, traditional websites were difficult to use. As the user base of mobile devices grew, businesses and organisations were forced to adapt to the user's preferences and create mobile-friendly websites and web apps. Websites that are not optimised for mobile devices will miss out on potential customers.

Content-first design is the preferred method for developing a website that is mobile-friendly. Content-first design prioritises elements that work with all types of devices, platforms, and browsers. A website with a minimal design that displays only the important elements for mobile devices can also be created. This way, mobile users are not left out while still receiving a great user experience.


Finally, a content-first design can assist you in ensuring that your website is designed and developed to provide the desired value to the intended audience. However, as previously stated, a content-first design does not require the entire content to be ready before design, only the content model. Hire the best Web development company that adheres to and focuses on content-first design so that you can relax and concentrate on other aspects of your business.

At Reon Technologies, Our team is made up of design, digital marketing, and technology pros. We work with clients across the US, Canada & UAE and pride ourselves on creating project and campaign success for our partners. If you'd like to chat about an upcoming project or bid, don't hesitate to give us a call.

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