SMO Strategies To Amplify Your Online Presence

For a positive social media marketing strategy every action must be preplanned. More effective is the marketing plan better the outcome. Social media optimization makes your content easily shareable across the social web. To drive as much traffic to the website a powerful social media presence must be there. You can help the target audience to view your content through widgets, apps and other social media entry points. An SMO survives on two factors- an interesting content and easily shareable content across a variety of networks. It is an SMO which helps in building website reputation connecting people together with different interests and points of opinions. For any business that matters for highest Return on Investment, it has become an important tool in establishing a strong online presence.

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Reon technologies, a social media agency in Dubai lists some of the social media plans that helps in bringing maximum potential out of your SMO efforts.

1. Know your audience well

Target your audience. Try to understand what they need from social media. This can give you a clear idea of what to provide them. Wild assumptions have a high probability of failure which leads to the loss of prospective customers. For reaching your business goals use social media analytics to collect information about the audience that go through your social media posts or website.

2. Focus on keywords

Relevant keywords which are used in your links, posts, and hashtags when sharing content can give maximum exposure to your social media profiles. Smartly structured keywords increase your ranking and visibility of your brand in the social search results. Using relevant keywords along with trending hashtags helps your followers to find your profile. Usage of keywords when creating social content must not be ignored.

3. Use widgets and badges

Widgets allows the audience to access and share your content on their blogs, Facebook profiles, MySpace accounts and other smaller social sites. Badges don't have the "Get & Share" functionality but they consist of an embed code that allows the user to add an image to their blog that links visitors back to your content. Even though a bit harder to implement it has several advantages. Every badge has its own unique identifier connected to it. This allows a contest entrant to drive visitors back to their specific entry page, rather than to a general site. As long as the person keeps the badge up each placement of the badge counts as a backlink to your site.

4. Share quality content

Consistently produce and share quality content so that your website will be attracting more traffic. You can include informative, entertaining, and educative content that seems to be of some value to your audience. Socially optimizing your content is an important task to be carried out for a better result. Compelling social media content allows you to gain backlinks to your social media profiles increasing your authority with the search engines. The content in your social media impacts your reach, brand identity, popularity and overall online presence.

5. Micro-Blogging

Microblogs are very small blogs of a sentence or two in length. They are used to share short pieces of information, or links to videos, articles, images or any kind of news updates or tips. Tumblr, FriendFeed, Posterous etc are some examples of microblogging sites. They can be automatically or manually directed to social media platforms. Microblogs helps in increasing Brand awareness by providing crisp and steady stream of information.

6. Socialize your website

By integrating social sharing buttons on your website you are able to boost your online presence. You can include direct web links to your social media channels from your website and vice versa. You can also give better user-experience by allowing users to sign-up or log-in using social logins. You can also encourage Social Commenting which is a traffic driver. It is also a proof that your content is worthy.

7. Grow your Follower Base

Your website rankings could be increased only if you have large number of followers. Grow your followers in an organic way even though it is a slow process. Consistently post engaging content in the form of informative articles, useful tips, short & crisp videos, fun facts, and more to grow your network of followers. This will be effective in the long run giving you more visibility on the search engines.

8. Social Bookmarking

Social bookmarking is nothing but submission of website links which are public to social websites. Reddit, StumbleUpon, Digg, Bizsugar, Scoopt.it etc. are popular social bookmarking sites. You are being helped to earn a quality backlink by these sites thus increasing your Google ranking. Encourage more external sites to link to your content. You must be able to post high-quality and engaging content on your social channels maximizing your external link sources. Share your content into existing threads and discussion forums so that you can emerge as an authoritative leader in your domain. Making social bookmarking a part of your SMO strategy will be beneficial for a strong online presence.

We being pioneers in digital marketing UAE, bring you best results with latest marketing trends. We adopt a variety of ways such as Community Management, SEO Social Integration, Social Profile Creation, Social Contest Development & Deployment, Content Audits & Strategy, and Real-Time Monitoring for improving your online presence. Get in touch with us.

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