Website application is a glass window to the world for being aware of your business. These can be accessed through an internet server. The consumer can gather information regarding the products and services to determine if he needs to invest in them. The process was dull when only a few have access to the internet. Today with the rapid growth of technology and industrialization, everyone can approach the cyberspace. Hence the competitions have also escalated.
The consumer market is also experiencing a rapid revolution. People make effective decisions before spending their money on even small scale products or services. Thorough research is carried behind every purchase, and they want to reap benefits worth the dime spent and more. This requirement paves the way to an engaging website.
Interactive website indulges in having a conversation with the customers rather than talking to them. However, one will reap its benefits only if the web application development team of expert professionals creates the platform. Reon Technologies, the finest Digital marketing company UAE is your solace when it comes to a scalable website. It is the best Web development company in UAE. With a team of specialists, every website developed at reon has scaled heights and reached a maximum audience.
• Personalized user interaction- Most of the sites add name, date of birth and many such details about the customer. Then customized offers and discounts provided on select dates keep the customer engaged to the site. Customers can also lend their precious reviews. These are trusted by other prospective buyers and can add to the benefit of the business. Further interactive websites also help in maintaining a track of browsing history. Hence any new addition or updates can be quickly passed to the lead through emails or pop-up notifications.
• Builds trust among customers- A competent consumer care department can build trust among the customers. In the same way, the live chat on a website will instil faith in the prospect. A slight doubt regarding the product or service can be erased if the interaction in indeed informational. However, the response time must be kept to be minimum. In the same way, video testimonials can be more convincing than written statements in building trust. A live demo of your product can also ease anxiety among buyers.
• Highly expandable- If a customer likes a product, he may also want to inform about it to friends and family. A share button provided on the website can make it easier to spread it through social media or any other platform. This helps in link building. Link building is the first factors that determine the ranking of the website. It is crucial to be on the landing page of a search. More people come to know about the product and also scroll through other pages due to their curiosity.
• Fastest conversion rates- Average attention span of a visitor is 8 seconds. Only an interactive website can grab the attention and convey the message within this short span. If the site is successful in doing so, then the rate of conversion can go up to 70%. White space on the page helps visitor to focus on crucial aspects of the business. This increases the pace of information exchange and leads to a conversion. Moreover, direct payments make the transaction hassle-free. There is going to be minimum bounce rate if the content is engaging and grasps the interest of the visitor.
• Introduce the business to the world- Blogs can do the trick for lending information in the most fun ways. If the product you sell or the services offered are not exciting to the world, try to give a sneak peek through blogs. The inside stories of creating the products and introduction to the team can create a user base that is curious to learn about the new developments. These prospects may end up becoming the customers as they would know the story of the product and understand its importance.
• Increase the value of the site in the eyes of Google- Google needs to confirm the fact that the site lends some constructive information and users are highly engaged to the content. This factor also leads to higher rankings. Interactive websites increase the time spent by a user on the site and miraculously reduce the bounce rate. Moreover, the escalated shares and referrals determine that the site does provide an interactive user interface. Google does notice these facts and the results are higher rankings.
These are numerous other benefits of creating an interactive website. However, it will be a brainy move to hand over the website creation and modification to an expert panel. Reon Technologies, the finest Digital marketing company UAE strive to serve each customer with highly creative policies to intensify the pace of business.